According to Tom, it's all about looking at things people don't value, which might not be just physical garbage -- it could be people, ideas or objects. But the most important innovation is being able to re-think the resource.
As a result of studying the Terracycle business, young designers at Sew Aware are avidly collecting chip bags, cookie wrappers, and drink pouches for the EarthWays Center, keeping those items out of the landfill. Mmm.... sustainable snacks ...
What Do Lays Chip Bags And Classical Music Have In Common? Check out how chip bags are influencing the music industry (and Tom Szaky's blog post on TreeHugger) at http://www.treehugger.com/files/2009/05/what-do-lays-chip-bags-and-classical-music-have-in-common.php.
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